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Netflix expanding Squid Game into video games and consumer products

Squid Game on Netflix is undeniably popular to the extend that a South Korean ISP sued the streaming service for its overwhelming network usage.

But it’s the same kind of popularity that has convinced the streaming service that the show should not remain just as a TV series.

Minyoung Kim, VP of content for Asia at Netflix, told The Hollywood Reporter that the company is looking to expand Squid Game to “games, consumer products, and others”. She notes that there has been “an overwhelming but happy volume of requests” to do so.

The video games side of things make sense, but it’s unclear what sort of direction that Netflix wants to take Squid Game into. The company’s previous dabbling in the field produced a couple of games based on the Stranger Things series.

But beyond that, the company has just resorted to including selected paid mobile games into the package for subscribers. And that’s only available in three countries in Europe for now.

Another Netflix show comes to mind if the streaming service wants to add interactivity to Squid Game, and that’s Black Mirror Bandersnatch. Which can work, depending on the amount of context that gets lost in translation, like many video games from Japan.

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