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MTC To Launch B2B Platform To Promote Tourism In Malaysia

Malaysia Tourism Council (MTC) will launch a B2B platform next month targeted at both domestic and international travel trade players specialising in niche products.

MTC president, Uzaidi Udanis, said when the platform goes live, he is targeting at least 500 activities and attractions from all across Malaysia.

The platform, dubbed as Universal Pass (UPass), will focus on Malaysian niche products that are not easily available to overseas wholesalers and not sold by OTAs. What distinguish it apart is its reservation system which allows bookings with instant confirmation and dynamic pricing.

There will be various products featured on the platform such as Homestays, white water rafting, glamping by the river and adventure tours which will be run by a dedicated team from MTC and financed by industry players themselves.

This portal will provide plenty of choices, alongside with dynamic pricing, trade buyers will be able to get some good deals, especially during low season.

Once the platform goes live, MTC will start promoting the site to the international travel trade as well as keep them in the loop on the latest products and offerings in Malaysia.

Lastly, Uzaidi said: “Overseas wholesalers will be able to make direct bookings with local product owners and suppliers, and get instant confirmation.”

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