McDonald’s Malaysia has just introduced the new “Order & Collect” feature on the McDonald’s app that allows its customers to enjoy a more seamless experience with ordering, paying, and choosing how and where they want to collect their order, directly from their mobile phones.
According to McDonald’s, this new Order & Collect feature was designed to be a time-saving tool, enabling customers to easily order their favourite McDonald’s meals with just a click of a button.
Following that, orders will be prepared immediately by the customer’s preferred restaurant upon payment, which can be made via Visa or Mastercard.
Customers can then choose to collect their orders through four available channels at their selected McDonald’s restaurant, either takeaway, dine-in, drive-thru, or drive-in.
“We are always thinking of new and innovative ways to improve our services and we always try to give our customers the best experience. We are now in an era where all users are inter-connected. Their needs and wants have changed, and such facilities have become a priority in their daily lives.”
“With ‘Order & Collect’, our customers no longer need to stand in long queues and wait for their orders. This is a smooth experience that we have for our customers to enjoy their favourite McDonald’s menu,” Vice President and Chief Marketing Officer of McDonald’s Malaysia, Melati Abdul Hai said during the launch of the feature.
Melati said the Order & Collect feature was first introduced in October 2021 at selected restaurants in Klang Valley and since expanded to all McDonald’s restaurants nationwide. Malaysia is also the first market in Southeast Asia to roll out this feature.
“The rapid change of consumer demands and expectations has required F&B companies to be more agile, and at McDonald’s, we have had to move fast in the same rhythm as market changes.”
“Technology and digitalisation will continue to play a key role in moving our business forward, and our focus will be on providing a more enhanced and personalized experience to our customers, especially through our McDonald’s App,” Melati said.
Meanwhile, she said from now till March 6, customers can enjoy free weekly rewards when for orders of RM25 and above via the feature with a Visa card.