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Malaysia one of the highest consumption of instant noodles

According to the the World Instant Noodles Association (WINA), Malaysia ranked 13th in the global instant noodles consumption, with China on top of the chart.

Some may call it ‘broke college student’ meals, still, it’s a delicacy. Question: how many packets of instant noodles do you consume on a weekly basis?

Since the COVID-19 pandemic, there’s been a huge surge in demand for instant noodles around the world. According to WINA, the consumption demand surged by 14.79% year-on-year in 2020. That’s a lot of noodles people are slurping.

While China ranked first in the list, the growth rate in consumption is not as high as that of Vietnam, which ranked third. Around 7 billion packs of instant noodles were eaten in the country last year. A survey by Nielsen Vietnam also shows that the consumption rate has increased by 67%.

The Asian market was the biggest consumer of it, accounting for 56.45% of the total global consumption last year. Among all regions, the five main markets, Indonesia, Vietnam, the Philippines, Thailand and Malaysia accounted for 25.24% of the total demand.

According to a research by Facts and Factors, revenue from this product is expected to increase to US$73.55 billion over the next five years from $45.67 billion in 2020.

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