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HomeGamingLouis Vuitton venturing into mobile gaming with embedded NFTs

Louis Vuitton venturing into mobile gaming with embedded NFTs

French fashion brand, Louis Vuitton, is venturing into the mobile gaming world with Louis: The Game.

The upcoming video game will be released as a commemoration of the company’s bicentennial anniversary, along with a documentary on Apple TV and a fictional novel.

The game follows the adventures of Vivienne — LV’s wooden doll mascot covered in the company’s monogram — as she pursues her roots in a colourful world. Along the quest, each new level will unlock fascinating stories of Louis Vuitton, of how a 13-year-old boy in eastern France started his entrepreneurial journey to build one of the biggest fashion houses in the world.

The mobile game will be released worldwide on 4 August on iOS and Android, in conjunction with the company’s founding on 4 August 1821. According to Austrian newspaper Kurier, the app will launch in both English and Chinese.

This isn’t LV’s first move into the tech world; prior to this, the brand released a UFO-shaped speaker with all the bling to make an artiste blush, along with a hefty price tag to boot.

Louis: The Game will also be embedded with non-fungible tokens (NFTs), the blockchain-technology art form that has made several individuals millions of Ringgit.

As with anything embellished with the LV logo, these tokens will undoubtedly become high-value collectibles as hypebeasts scramble to own as many as possible. If you want to learn more about NFTs, click here.

As a luxury brand, there is obviously a desire to overindulge, which is why there is a documentary in the making titled “Looking for Louis” that retraces the adventures of the young entrepreneur, set to be released on Apple TV in December.

If that’s not enough, a fictional novel titled “Louis Vuitton, L’Audacieux”, based on historical facts by French writer Caroline Brognard, will be published in French in October and English in November.

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