Social media influencers have an impact on society and they can bring attention and awareness to important causes. However, it appears that political coalitions are making a move ahead to engage local influencers to promote their coalition.
In a series of tweets, Malaysians have highlighted how political coalitions such as Perikatan Nasional (PN) as well as Barisan Nasional (BN) are offering local TikTokers to make videos to tell their followers to vote for them in the 15th General Election (GE15).
According to the screenshot have since gone viral on social media, the job offer was for influencers to post on their TikTok or Instagram about a ‘simple video on GE15’. It is also paid based on the number of followers the individual influencers have.
Wow. TikTok bayar kempen PRU lagi dahsyat beb. Masyukkkkk! pic.twitter.com/ZbNXdci4RP— Abah (@chairman_GLC) November 9, 2022
“Those who have promoted other parties apart from BN, I don’t want,” the message reads.
Meanwhile, the PN coalition was also accused of doing something similar. In a screenshot share by another Twitter user, the offer said influencers are required to wear a PN t-shirt while having a PN related background at the back of the video.
Apart from that, the message also said that influencers would be given t-shirts to be worn in the video and even prepared a script that is aimed at encouraging voters to support the coalition.
Semua samo jee, bukan BN je broski 🤣 pic.twitter.com/xwgL7iqABp— 🏴 (@fatinnajla_) November 9, 2022
What netizens think?
In the comment section, netizens slammed both the coalitions and the influencers who accepted such offers.
“If you are an influencer, please do not accept any deals about the general election. Such deals would discredit the public’s trust in you. If the party you promote won the election and subsequently torture the people, you will be at fault too,” the netizen said.
On the other hand, many netizens also criticised the recruiter for lowballing as the rates offered significantly lower than the market rate.
“Listen, I don’t know who’s thinking about doing this but from a professional standpoint, I’ll let you know right now that these people are lowballing everyone from the get-go. RM500 for 100,000 and above followers? For both TikTok and Instagram? What is this nonsense deal?” a netizen said.
“I have experience in managing for KOL and KOC. Just for a short period but I can understand the game. If you have 100,000 followers please put at least RM1,000,” another netizen said.
Do you think such offers are worth the job? Share your thoughts!