The Keluarga Malaysia (Malaysian Family) programme was first introduced by Prime Minister Datuk Seri Ismail Sabri Yaakob when he took over the administration from former Prime Minister Tan Sri Muhyiddin Yassin in August 2021.
However, the programme was not going well with Malaysians with many criticising it as just another political propaganda.
Despite the backlashes, the Prime Minister has recently revealed that RM5 million had been spent on promoting the Keluarga Malaysia programme.
The Malaysian government has set aside RM5 million to promote the "Keluarga Malaysia" campaign. Advertising and promotions range from a so-called communications plan to billboards. pic.twitter.com/p8l62wzrY3— emmanuelsamarathisa (@esshimself) July 18, 2022
In a reply to PKR MP Fahmi Fadzil on the overall cost of the ‘Keluarga Malaysia’ campaign, Ismail Sabri said the overall cost for the ‘Keluarga Malaysia’ campaign is RM5 million, which is spent on communication plans, creative materials, short videos, audio recordings, TV slots, radio slots, social media as well as billboards.
Meanwhile, the Prime Minister’s response has gone viral online with many disagreed with the spending and said that the government is only wasting the public’s funds on this.
The cost itself wouldn’t matter if the program would benefit the people. Question is, how would it? Or is the benefit in the form of entertainment from infographics? Just looks like taxpayers are footing the bill an reelection campaign.— Zaim Zulkifli 🇲🇾 (@zaimzulkifli) July 19, 2022
“The cost itself wouldn’t matter if the program would benefit the people. Question is, how would it? Or is the benefit in the form of entertainment from infographics? Just looks like taxpayers are footing the bill an reelection campaign,” a netizen said.
“Nobody wants this stupid Keluarga Malaysia programme. Please use the money for actually useful things,” another netizen said.
Some even questioned the actual cost of the advertising campaign, claiming that the surplus would be pocketed.
The actual advertising campaign would cost at most, 500k. The rest masuk pocket.— Deebben Subramaniam (@deebben) July 18, 2022
On the other hand, some netizens agree that RM 5 million is actually reasonable for a campaign of this size. “As someone that works in marketing, RM500,00 is just not enough for a campaign this size, so RM5 million sounds realistic,” a netizen said.
However, a netizen pointed out that spending RM5 million on advertising and promotion is not the problem but it is when they promote one thing and do otherwise. “That’s wasting public funds,” the netizen explained.
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