The Film Censorship Board of Malaysia (LPF) has recently issued an order to 2 local broadcasters to stop them from displaying underwear on TV shows because it was inappropriate for general viewers.
According to Malay Mail, the instruction includes both men’s and women’s undergarments and the decision was done to maintain manners, decency, and the sensitivity of a multi-ethnic and multi-religious Malaysia.
In addition, LPF said content advertising innerwear, even if it wasn’t worn by live models goes against the country’s censorship guidelines as they were considered as indecent and offensive.
“The ministry is of the view that although the advertisement do not show undergarments worn live by a model and do not involve any indecent visual displays, advertising ‘undergarments’ will still offend the community, especially those related to race, religion, gender, and age.” LPF said in a letter dated 3 September.
“Furthermore, the requirement to preserve manners, decency, and the sensitivities of a multi-ethnic and multi-religious society in Malaysia is of utmost importance.”
“Therefore, this ministry is of the view that the aforementioned content advertising innerwear is inappropriate to be shown for general viewing… and all broadcasts similar like this should be discontinued immediately.”
With this, LPF considers it unethical for locally produced contents that is intended for public viewing to have undergarments on display as the television was watched by the entire households, including impressionable viewers like children.
At the same time, LPF explained that all filed or publicity content intended for public viewing must be approved by the board.
“Taking into account the interests of all parties in considering this appeal, LPF still sticks by the Film Censorship Guidelines 2010 (GPPF 2010) Article 1 of Section III (regarding) film advertisements, which states that film advertisements or any form of the message presented which promotes a branded organisation, product, or service must be ethical.” LPF Chairman Datuk, Azizan Ariffin said.
After being issued the order, both broadcasting companies had reportedly complied with LPF’s instructions and have removed the affected segments.
Meanwhile, the Communications and Multimedia Content Forum (CMCF) Executive Director Mediha Mahmood said she noted that there were no explicit rules against the sale of undergarments on TV and advertisements, but they should be decent and not obsence.
She added that the content industry and e-commerce have grown so much in the past few years and we are seeing more platforms carrying advertisements in many creative ways. She said that all players should practice self-regulation and believes that undergarments should be able to be advertised as long as it is done within the allowable parameters.
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