TikTok Malaysia had just announced that they will be partnering with MyHealthKKM, an Education Health Division of the Ministry of Health (KKM), to increase the public health awareness regarding Covid-19.
They aimed to fight the misinformation spread by anti-vaxxers and promote the Covid-19 vaccines, not forgetting about the general information about Covid-19 too.
“Under the newly launched #KitaJagaKita campaign, TikTok is working with MyHealthKKM, the Education Health Division of the Ministry of Health, to provide easily accessible verified information and resources related to COVID-19.”
“The campaign features informative livestreams from public health experts and healthcare professionals to address key concerns Malaysians have about COVID-19 and address vaccine hesitancy as the nation ramps up vaccination efforts.” TikTok Malaysia said.
The campaign is available on the TikTok app (iOS, Android) and you can access it by simply hitting on the Discover page at the bottom of the screen. Once you did that, there will be a header titled “#KitaJagaKita” on top of the page and it will lead you to a section where you can watch COVID-19 safety related TikToks and livestreams.
If you are interested in watch livestreams, you will need to check for the schedules on the app. You’ll be able to find out which health expert is giving the talk too. In addition, you can opt in for notifications for when a livestream would start.
Similarly, users are able to get up-to-date information and government guidelines on topics which includes the latest COVID-19 numbers, SOPs and changes in the National Plans through the #KitaJagaKita hashtag.
“As TikTok increasingly becomes a key platform for communities to come together and share joy, express their creativity and gather information, TikTok hopes to work closely with MyHealthKKM to maximise our impact and provide access to credible information from trusted sources, as part of our ongoing efforts to maintain a safe and positive environment for our users.” said Kristoffer Eduard Rada, Head of Public Policy Malaysia at TikTok.
On the other hand, TikTok has their own Covid-19 safety information hub too. TikTok has prepared a general FAQs about the virus and vaccines, as well as tips and guidance on staying safe.
These initiatives are consistent with the global partnerships with key public health organisations such as the World Health Organisation, the Centers for Disease Control (CDC) and UNICEF.
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