In the age we are living in, we’ve upheld and moved beyond the conversation that women are valuable assets to the community.
Women’s rights are human rights! These include the right to live free from violence and discrimination; to enjoy the highest attainable standard of physical and mental health; to be educated; to own property; to vote; and to earn an equal wage.
But across the globe many women and girls still face discrimination on the basis of sex and gender. Gender inequality underpins many problems which disproportionately affect women and girls, such as domestic and sexual violence, lower pay, lack of access to education, and inadequate healthcare.
According to South China Morning Post, a real estate developer in China, the Xian Fengjiaruiqi Real Estate Development Co., has been accused of ‘selling vulgarity’ and treating women as ‘cheaper than paper’, when they painted floor plans of their properties on female models, using them as human brochures.
As shown in the video, during one of the promotional events to attract potential buyers, the company had two models wear backless dresses with floor plans drawn onto their backs.
The authorities view that their marketing campaign was deemed vulgar for objectifying women and they were suspended from making sales on the project.
An investigation into the stunt is currently in progress and it is uncertain if there will be further penalties. However, Chinese commentators have since demanded that the company face harsher consequences.
“Such a publicity stunt not only stinks with money, but also caters to the lowest tastes. It’s worth thinking why it reoccurs frequently, remaining the ‘killer move’ for businesses,” shared a commentator.
We hope that the company takes this opportunity to learn that women are not meant to be disrespected and objectified.